Color Without the Commitment
Campaign Platform
Experimenting is fun, but let’s be honest, it can be risky.
Some experiments have lasting consequences, but experimenting
with your hair color doesn’t have to.
Our product, As I Am Curl Color, is gone after one wash,
so you won’t be stuck with green hair during your job interview.
Plus, our formula moisturizes your hair instead of drying it out,
so you can color without the commitment.
ADs:Tori McClung, Lola Dye, & Leonel Lopez
CW: Tori McClung
Bus Installation
(Best Execution Award)
Because the hair dye is super temporary,
it comes out in one wash. This allows consumers to
wash and recolor their hair quickly, even on the same day.
To highlight this aspect, our idea is to have city buses
each feature a different hair color, so that every time one sees a bus, the woman’s hair is different.
This underscores how one can quickly change their hair color.
This piece won “Best Execution” at the end-of-semester critique.
